Understanding Metrics & Events

Events are the building blocks of your analytics. Each time a user takes an action—whether it’s signing up, clicking a button, or making a purchase— an event is recorded. These events form the raw data that LinkBridge uses to generate metrics and insights about your users.

Events: The Raw Signals

There are two main types of events you can track:

• Predefined Events: Automatically tracked events such as page views, sessions, and traffic sources. These give you instant visibility without writing code.
• Custom Events: Events you define and send usingLinkBridge.sendEvent(). These let you track business-specific actions like custom_signup or custom_upgrade.

// Example: Tracking a user completing onboarding
LinkBridge.sendEvent('custom_onboarding_complete', { stepCount: 5 });

// Example: Tracking a user clicking upgrade
LinkBridge.sendEvent('custom_upgrade_click', { plan: 'Pro' });

Metrics: The Story They Tell

LinkBridge combines these events into metrics that reveal how users behave in your app or website. For example:

• Conversion Rate: % of users who signed up after visiting.
• Activation: % of signups that reached onboarding completion.
• Retention: How often users come back after their first visit.
• Revenue: Sales events (win_...) automatically tracked from your backend.

How It Comes Together

By combining both predefined and custom events, LinkBridge builds a map of your users’ journey—from their first click to their first purchase and beyond. This makes it easy to answer questions like:

• Which marketing channels bring in the most engaged users?
• Where do users drop off in the onboarding funnel?
• Which features are most used by paying customers?

Metrics show you the bigger picture, while events provide the details.

Next Steps

• Continue Learning

  • Filter Your Data
  • Track Custom Goals