Filter Your Data

To get the most value out of LinkBridge, it’s important to track more than just a single event. By sending separate custom events, you can later filter and segment your users in the dashboard — making it easier to understand which actions drive growth and revenue.

Why Create Multiple Events?

• Segmentation: Identify groups of users based on specific actions (e.g. signups vs. upgrades).
• Funnels: See where users drop off in multi-step journeys.
• Channel Insights: Compare behaviors of users from different acquisition sources.

Using Custom Events

Custom events are your main tool for building rich, filterable datasets. Always prefix them with custom_.

// Track a signup action
LinkBridge.sendEvent('custom_signup', { plan: 'free' });

// Track a button click
LinkBridge.sendEvent('custom_cta_click', { label: 'Upgrade Now' });

// Track when a user views a key feature
LinkBridge.sendEvent('custom_feature_view', { feature: 'Analytics Dashboard' });

Best Practices

• Use custom_ consistently for all non-sales events.
• Keep event names descriptive and structured (e.g. custom_signup_free).
• Include meaningful properties in the dataObject (e.g. plan, label, feature).
• Start broad, then refine with more granular events as your product grows.

Next Steps

• Continue Learning

  • Track Custom Goals
  • Sales Events